A market leader in the coffee industry, Nescafe is the world’s most trusted brand having maintained its legacy for over 70 years.To commemorate International Coffee Day, this year Nescafe’s audience from all over the world were invited to pass a mug of coffee, creating a chain of happiness that broke geographical boundaries.
The initiative picked up further momentum within Pakistan with the help of social media influencers as the digital community joined the campaign to share their love for the caffeinated beverage with tweets, posts, creative memes, GIFs, videos and more using the hashtag, #GoodMorningWorld followed by #Pakistan. Rubbing shoulders with over 20,000 people from across the globe were many celebrities such as, Ali Hamza and Ali Gul Pir who passed the mug forward in their own unique style.
Nadia Omer, Business Manager Coffee and Cereal Partners Worldwide, Nestlé Pakistan, said, “More and more Pakistanis are reaching for a cup of coffee in the morning and we want them to share how NESCAFÉ makes their mornings better. ‘Good Morning World’ is a campaign that is uniting coffee lovers across the world and we hope that Pakistani coffee drinkers will help us celebrate the unique way in which we enjoy our coffee.”
Members of the community filmed themselves with mugs of coffee, infusing their own personal style and passing the mug to the left. Each video was then shared on the brand’s social profiles along with the members own using the campaign’s official hashtag.
Michael Chrisment, Head of Global Integrated Marketing at NESCAFÉ, said: “Wherever you go in the world, you’ll find people starting the day with a great cup of coffee. ‘Good Morning World’ unites everyone around the globe in celebrating the simple act of drinking a cup of coffee but in a way that recognises what makes each of us unique. It’s a truly global initiative and one that we hope will show that we’re all more alike than we are different, if only we could find ways to connect with each other.”